CREATIVITY

The process of CREATIVITY is more important then the DEFINITION of it. So we want to Focus on the Process .  We supply some method for you .

First is The Random-Word

The method is a powerful lateral-thinking technique that is very easy to use. It is by far the simplest of all creative techniques and is widely used by people who need to create new ideas (for example, for new products).

Chance events allow us to enter the existing patterns of our thinking at a different point. The associations of a word applied to the new out of context situation generate new connections in our mind, often producing an instant Eureka effect, insight or intuition.

It is said that Newton got the idea of gravity when he was hit on the head with an apple while sitting under an apple tree. It is not necessary to sit under trees and wait for an apple to fall - we can get up and shake the tree. We can produce our own chance events.

Random inputs can be words or images. Some techniques for getting random words (and the words should be nouns) are:

• Have a bag full of thousands of words written on small pieces of paper, cardboard, poker chips, etc. Close your eyes put in your hand and pull out a word.
• Open the dictionary (or newspaper) at a random page and choose a word.
• Use a computer program to give you a random word. I have a HyperCard program suitable for Apple Macintosh which uses this list of words (236 of them!)
• Make up your own list of 60 words. Look at your watch and take note of the seconds. Use this number to get the word.

It is important to use the first word you find.

Once you have chosen the word, list its attributions or associations with the word. Then apply each of the items on your list and see how it applies to the problem at hand.

How does it work?

Because the brain is a self-organizing system, and very good at making connections. Almost any random word will stimulate ideas on the subject. Follow the associations and functions of the stimulus word, as well as using aspects of the word as a metaphor.

You may want to mind-map the random word.

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Exercise.

1. You are tired of getting unsolicited email and you are searching for a solution. Your random word is BANANA.

2. You need to tell a story to your children at bedtime. Your random word is EGG.